Energy and Agriculture
Project Overview
Mzaya Pvt. Ltd. specializes in energy optimization solutions, focusing on improving energy efficiency and managing energy demand through dynamic forecasting and optimized scheduling.
Their flagship product, PerfOptima, is a demand forecasting and optimization platform designed for the power generation and agriculture sectors.
The product helps organizations accurately forecast energy demand and optimize resource allocation.
Problem Space & Business Needs
- Lacked comprehensive product documentation to support client onboarding and operational efficiency.
- Needed user-friendly guides for complex workflows such as data setup, demand modeling, scenario analysis, and reporting.
- Required web content support to improve product visibility and communicate the value proposition effectively.
My Role & Deliverables
- Developed an end-to-end online user guide covering core workflows like data setup, demand modeling, and reporting.
- Conceptualised, designed and published a marketing collateral for the energy ang aricultural sectors. This brochure focussed on Demand Forecasting, Position Mapping and Portfolio Optimization solutions.
- Collaborated on website content writing and design to improve brand presence and client engagement.
Outcomes & Business Impact
- Improved product adoption and reduced customer support requests with clear, actionable documentation.
- Enabled clients to independently manage energy forecasting and scenario planning with minimal onboarding time.
- Enhanced Mzaya's online presence, contributing to business growth and customer acquisition.